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Rosemary Waldrip

Brands + Music: Our Greatest Hits In 2017

Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual...

ACL 2017: A Comprehensive Guide To The Festival Sponsors at Austin City Limits

It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90...

U.S. Marketers Spend 10x More On Sports Than Music — But Why?

Note: this article was originally published via MarketingDIVE.

Marketers spend money on sports...

MAX Announces Music Industry Education Series with Co-Founder George Howard

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business...

The Rise of Curated Playlists

Note: this article was originally published via Music Business Journal.

 Artists have...

MAX Co-Founder George Howard Sounds Off with Cheddar Media

Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard....

5 Ways For Emerging Artists To Set Themselves Up For Success

Previously MAX has outlined ways artists and their managers can prepare for brand partnerships,...

Building a Cult Brand, Ad Effectiveness, and Love ❤

This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for...

Super Bowl Commercials: 15 Great Uses Of Music

Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee...