How Technology Disrupted What it Means to Be “Cool” and The New Role That Brands Play
Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from...
Brands + Music: Our Greatest Hits In 2017
Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's...
ACL 2017: A Comprehensive Guide To The Festival Sponsors at Austin City Limits
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree...
U.S. Marketers Spend 10x More On Sports Than Music — But Why?
Note: this article was originally published via MarketingDIVE.
Marketers spend money on sports...
MAX Announces Music Industry Education Series with Co-Founder George Howard
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and...
The Rise of Curated Playlists
Note: this article was originally published via Music Business Journal.
Artists have...
MAX Co-Founder George Howard Sounds Off with Cheddar Media
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard....
5 Ways For Emerging Artists To Set Themselves Up For Success
Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an...
Building a Cult Brand, Ad Effectiveness, and Love ❤
This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ...