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Craig Rector

The Data Science of Niche Targeting Through Music

We love a good data analysis, so we were excited for the 2021 MRC Music Year-End Report . . . and...

The State of Music Sponsorship in 2022

We love a good prediction article. We’ve been reading a ton of really great editorials, blogs,...

How Well Do You Know 2021 Trends?

A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV...

22(+) MAX Artist Partners’ Books

We already know that the artists we work with are talented musicians, but did you know that a TON...

2022 GRAMMY Nominees

We love seeing our MAX artist partners shine! Congratulations to the 2022 GRAMMY Award nominees: 

🏳️‍🌈 Artists to Watch: Pride Month - Part 2

In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the month...

Artists to Watch: Black Music Month - Part 2

In recognition of Black Music Month, we’re featuring some of our favorite artists throughout the...

Artists to Watch: Black Music Month - Part 1

In recognition of Black Music Month, we’re featuring some of our favorite artists throughout the...

🏳️‍🌈 Artists to Watch: Pride Month - Part 1

In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the month...