This holiday season, we’re cranking up the soul and cutting through the festive noise. We’ve teamed up acclaimed R&B vocalist Kenny Lattimore with AARP to spotlight the mind-healing connection between music and brain health. Tune in on Wednesday, December 18, 2024 @ 8pm ET, for a special livestream that’ll show you how leaning into those beats can sharpen your mind, elevate your mood, and spark a brighter sense of well-being—just when you need it most.
The holidays hit us with all kinds of vibes. Some moments are uplifting, others can feel a little more rough around the edges. This year, AARP and Kenny Lattimore want you to know your holiday playlist is more than just background noise. According to research, tuning in—whether you’re just listening, belting out the chorus, or strumming a few chords—can help keep your mind on point. This livestream isn’t your average holiday special; it’s a straight-up fusion of live music, expert takes, and practical tips to help you cut through the holiday chaos and find a healthier, happier rhythm.
Widely regarded for his soulful vocals and timeless, emotive performances, Kenny Lattimore has captivated audiences for decades. Known as the “modern soul man,” Lattimore masterfully bridges classic R&B traditions with a contemporary flair. His music delivers messages of love, hope, and healing—perfectly complementing AARP’s mission to empower people to choose how they live as they age. His involvement with this initiative speaks to the universal appeal of music and its capacity to enrich lives across generations.
Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.
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Craig Rector
