Max McNown × UScellular and T-Mobile
UScellular® and singer/songwriter Max McNown are bringing people together through music to celebrate shared experiences.
The 57th NAACP Image Awards recognizes artists making an impact across music, film, and television. This year’s nominations include 12 MAX/SET artist partners recognized across 19 award nominations.
Nominees include Brandy, recognized for her work in television; Clipse, earning multiple music nominations; Leon Thomas, with nods across album, song, and artist categories; and Davido, whose international success resonates globally. The list also acknowledges the ongoing influence of gospel, soul, and jazz through artists like Ledisi, Kirk Franklin, and Maverick City Music.
These highlight artists consistently connect with fans and show up across stages, screens, and communities. For brands, it’s a reminder that meaningful partnerships start with artists who already have trust, reach, and real audience engagement.
Updated 3/1/26 with winners highlighted.
MAX/SET Partnership Details:
SET user since 2025
MAX/SET Partnership Details:
SET user since 2025
MAX/SET Partnership Details:
SET user since 2024
MAX/SET Partnership Details:
SET user since 2023
MAX/SET Partnership Details:
SET user since 2024
MAX/SET Partnership Details:
SET user since 2023
MAX/SET Partnership Details:
SET user since 2025
MAX/SET Partnership Details:
SET user since 2024
MAX/SET Partnership Details:
SET user since 2023
MAX/SET Partnership Details:
SET user since 2022
MAX/SET Partnership Details:
Ford campaign
MAX.Live was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives and elevates breakthrough bands along the way. If you’d like to learn more about MAX and what a music promotion program would look like for your brand, send us a note.
UScellular® and singer/songwriter Max McNown are bringing people together through music to celebrate shared experiences.
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