35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Y'all, 38 artists and 70 GRAMMY nominations is BONKERS!! Our MAX/SET artist partners absolutely crushed it this year.
Legit, my shoulder is a little sore after putting this blog post together.
So don't let my pain be in vain - check out our artist partners nominated for the 2026 GRAMMY Awards below and tune in on Sunday February 1, 2026, to watch the ceremony live on CBS and Paramount+.
Updated February 2, 2026 to indicate award winners
MAX/SET Partnership Details:
SET® Tools user since 2025
MAX/SET Partnership Details:
AARP
MAX/SET Partnership Details:
SET® Tools user since 2025
MAX/SET Partnership Details:
SET® Tools user since 2025
MAX/SET Partnership Details:
Dr Pepper
Ford
MAX/SET Partnership Details:
SET® Tools user since 2022
MAX/SET Partnership Details:
SET® Tools user since 2024
MAX/SET Partnership Details:
SET® Tools user since 2025
MAX/SET Partnership Details:
Spectrum
SET® Tools user since 2023
MAX/SET Partnership Details:
SET® Tools user since 2024
MAX/SET Partnership Details:
SET® Tools user since 2024
MAX/SET Partnership Details:
SET® Tools user since 2024
MAX/SET Partnership Details:
SET® Tools user since 2022
MAX/SET Partnership Details:
SET® Tools user since 2023
MAX/SET Partnership Details:
Lincoln
MAX/SET Partnership Details:
SET® Tools user since 2025
MAX/SET Partnership Details:
SET® Tools user since 2024
MAX/SET Partnership Details:
SET® Tools user since 2023
MAX/SET Partnership Details:
AARP
SET® Tools user since 2022
MAX/SET Partnership Details:
Ford
SET® Tools user since 2023
MAX/SET Partnership Details:
AARP
MAX/SET Partnership Details:
SET® Tools user since 2023
MAX/SET Partnership Details:
SET® Tools user since 2022
MAX/SET Partnership Details:
USMC (x3)
SET® Tools user since 2023
MAX/SET Partnership Details:
SET® Tools user since 2025
MAX/SET Partnership Details:
SET® Tools user since 2024
MAX/SET Partnership Details:
SET® Tools user since 2023
MAX/SET Partnership Details:
Coors Light (x2)
MAX/SET Partnership Details:
SET® Tools user since 2022
MAX/SET Partnership Details:
Dr Pepper
MAX/SET Partnership Details:
SET® Tools user since 2025
MAX/SET Partnership Details:
Ford
MAX/SET Partnership Details:
Motel 6
MAX/SET Partnership Details:
SET® Tools user since 2024
MAX/SET Partnership Details:
SET® Tools user since 2023
MAX/SET Partnership Details:
AARP
MAX/SET Partnership Details:
SET® Tools user since 2022
MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
Celebrate with us as we congratulate our artist partners for their nominations at the 2024 GRAMMY Awards!
Our artist partners will be shining brighter than ever at the 67th Annual GRAMMY Awards! 🎶With 55 nominations across 35 incredible artists, we’re...
Cue the drumroll, because we’re about to drop some serious names that are up for 2024 People's Choice Country Awards!