2 min read
Wavelength by MAX Maps Consumer Trends to Music Fandom
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that demographic cuts miss.
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SXSW 2026: Transforming Fandom and Partnerships with Data
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
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Lainey Wilson × Ford Truck Month 2026
Lainey Wilson is back for another Ford Truck Month celebration! And she's bringing a brand new song to this partnership, along with a git-up-and-go...
2 min read
Carolina Ross × Ford Truck Month
Our latest Ford Truck Month campaign is here! Latin music star Carolina Ross joins the Música Ford family to drive affinity and consideration for the...
2 min read
The Ton3s × McDonald's
Hard to say... super easy to eat. The Ton3s got to try the McDonald's Crispy Chicken Biscuit with Hot Honey—and they're lovin' it!
1 min read
Alexander Stewart × Credit Karma
It might seem a little weird to hear about financial responsibility from a musician... until you realize that it's a lot easier to follow your dreams...
5 min read
2026 Premio Lo Nuestro
Just when I think our artist partners can't get any more awesome...
3 min read
2026 iHeartRadio Music Awards
These artists can't stop, won't stop (getting nominated for giant piles of awards)!