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Lainey Wilson × Ford - Spring 2026
Lainey Wilson continues her partnership with Ford, with content focused on her personal story and shared hustle, showing why her Ford truck is her dependable partner for everyday life.
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2026 American Music Awards
The AMAs remain one of the few stages where a breakout artist's first big moment can share a night with pop's biggest icons - and we'll be...
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2026 Academy of Country Music Awards
21 artists. 56 nominations. Our artist partners are cleaning UP at the ACM Awards!
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Parker McCollum × Dr Pepper Creamy Coconut
Dr Pepper Creamy Coconut is back - and no one is more excited than country star Parker McCollum!
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Max McNown × UScellular and T-Mobile
UScellular® and singer/songwriter Max McNown are bringing people together through music to celebrate shared experiences.
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SXSW 2026 Recap: Fan Data and Brand Partnerships
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
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Parker McCollum × Dr Pepper
Texas country superstar Parker McCollum was already a big fan of Dr Pepper, so when we reached out to let him know that Dr Pepper was interested in...
3 min read
35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
2 min read
Wavelength by MAX Maps Consumer Trends to Music Fandom
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...