Estevie is joining forces with Música Ford to talk about her favorite features and the affordability of the Ford Bronco Sport® and Ford Maverick®.
Ford's latest campaign with singer-songwriter Estevie targets Hispanic pickup truck and SUV drivers through music-focused digital content. The program highlights the Ford Bronco Sport® and Ford Maverick® as practical vehicles for drivers seeking both utility and style.
MAX created a variety of creative assets for Ford, tailored to specific platforms and goals.
Music-driven social content highlights vehicle utility and style:
a "this or that" challenge shows Estevie choosing between the Maverick® and Bronco Sport® for real-world scenarios like camping or city parking
a music-driven piece features Estevie's song "Diamantes en Mi Boca," positioning the vehicles as a "mobile sanctuary" for her music
a narrative piece connects Ford’s ruggedness and affordability with Estevie’s work ethic and roots
Estevie invites fans to join her for a VIP experience with a direct call-to-action video.
At the regional level, our Community Management team serves as the link between Ford dealer groups, national brand identity, and meaningful local community impact. Through high-impact storytelling and content creation, we deliver live coverage of regional partnerships and sponsorships while also producing exclusive behind-the-scenes content tied to national Ford Music campaigns.
With this boots-on-the-ground approach, we bring large-scale Ford brand initiatives to life as regional content that fosters authentic trust and strengthens credibility within the communities Ford dealer groups support.
A long-form interview with Estevie explores her inspiration, success, and connection to Ford.
Estevie, a first-generation Mexican-American singer-songwriter, has a unique background that has shaped her music. Growing up in a multicultural environment, she was exposed to a variety of musical genres, which she now blends into her music.
At the age of 15, Estevie started her YouTube channel, which now boasts over 1.3M followers across all her social platforms. Her talent was quickly recognized, and she was invited to tour Latin America, performing in front of crowds of up to ten thousand people. In 2021, Estevie took a leap of faith and independently released her breakout single “Canela,” which is now nearing half a million streams on Spotify. Her self-directed music video for the single has nearly half a million views on YouTube.
Her single caught the attention of popular regional Mexican group Eslabon Armado (a MAX artist partner), who featured Estevie on their album NOSTALGIA, on the single “LAS HISTORIAS SE ACABAN,” with over 11M streams on Spotify. She also collaborated on the single “Triste Verano” with rising regional Mexican star DannyLux (another MAX artist partner), which has already amassed over 1.2M streams on Spotify.
Follow Estevie on Social / Streaming:
Mindy Noël Nash: May 4, 2026
Estevie is joining forces with Música Ford to talk about her favorite features and the affordability of the Ford Bronco Sport® and Ford Maverick®.
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Mindy Noël Nash
