1 min read
Texas country superstar Parker McCollum was already a big fan of Dr Pepper, so when we reached out to let him know that Dr Pepper was interested in partnering with him, it was an immediate yes from him.
Read More
3 min read
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
2 min read
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
1 min read
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
2 min read
Lainey Wilson is back for another Ford Truck Month celebration! And she's bringing a brand new song to this partnership, along with a git-up-and-go...
2 min read
Our latest Ford Truck Month campaign is here! Latin music star Carolina Ross joins the Música Ford family to drive affinity and consideration for the...
2 min read
Hard to say... super easy to eat. The Ton3s got to try the McDonald's Crispy Chicken Biscuit with Hot Honey—and they're lovin' it!
1 min read
It might seem a little weird to hear about financial responsibility from a musician... until you realize that it's a lot easier to follow your dreams...
