Texas country superstar Parker McCollum was already a big fan of Dr Pepper, so when we reached out to let him know that Dr Pepper was interested in partnering with him, it was an immediate yes from him.
👏 👏 👏 👏 When an artist is genuinely excited to work with a brand, that excitement shines through in content. Parker was more than willing to do any taste-testing needed for campaign social videos - and even did the Dr Pepper Flavors Challenge, showing off his Dr Pepper-specific blind taste-test skills.
In addition to driving awareness and in-store conversions, this campaign offers fans the opportunity to register for a chance to win a VIP flyaway experience to drink a Dr Pepper with Parker McCollum backstage at a live concert.
One of the things that makes our work with Dr Pepper so special is the integration of a national digital campaign into retailer-specific assets that drive sales at the local level.
This integration has successfully driven retail sales across several past Dr Pepper campaigns because it is built with multiple touchpoints, cohesive messaging across assets, and various sweeps entry methods.
Singer/songwriter and multi-instrumentalist Parker McCollum has become a country music superstar by connecting with fans and critics alike through his relatable and authentic sound. He has been named an ‘Artist to Watch’ by Rolling Stone, Billboard, SiriusXM, CMT, RIAA, and more with American Songwriter noting, “The Texas native teeters on the edge of next-level superstardom.”
McCollum headlined his massive Burn It Down Tour playing at some of the most iconic venues in the nation and appearing at country’s top music festivals. McCollum is a two-time ACM Award-winning artist, and he has earned CMA nominations for three straight years, including Song of the Year for his explosive platinum-selling “Burn It Down.”
McCollum’s self-titled fifth studio album, PARKER MCCOLLUM, is available now.
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Mindy Noël Nash: March 16, 2026
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Mindy Noël Nash
