Max McNown × UScellular and T-Mobile

UScellular® and singer/songwriter Max McNown are bringing people together through music to celebrate shared experiences.

From street corners to national stages

It started on a street corner in Bend, Oregon with a single guitar, a few honest lyrics, and the quiet hope that someone, anyone, might stop to listen.

For Max McNown, street corners were his foundation. His journey didn’t start in a big stadium, it started with "first believers" who built a community around his music, one shared moment at a time.

Today, the crowds are a lot louder, but the core of Max’s mission hasn't changed: making sure no one feels alone.

Better Together

Custom content highlights how Max uses the UScellular x T-Mobile network to stay connected to his roots. Whether he's FaceTiming his dog, Zion, to stay grounded on the road or sharing an adventure with friends, Max knows that the best moments in life are the ones shared with people who matter.

This aligns perfectly with UScellular's "Better Together" narrative, highlighting that a network is only as strong as the connections it fosters.

By integrating UScellular's messaging into Max’s preexisting narrative, we're able to engage fans in environments they already love, driving intentional engagement.

Social Videos (IG, FB, TT)

Get to Know Max McNown

Max McNown writes songs that feel both timeless and deeply personal, capturing the heartbreak, hope, and beauty of growing up. The Oregon native taught himself to play guitar, busking on the beaches of Southern California before quickly building an online following.

Since then, McNown has released his debut album Wandering, the Willfully Blind EP, and his acclaimed records, Night Diving, and Night Diving (The Cost of Growing Up), which reached Top 5 on the iTunes Country Albums chart.

With his warm vocals, honest storytelling, and a sound rooted in folk and country but unafraid of new directions, McNown has earned comparisons to the genre’s most compelling voices while carving out a lane that’s entirely his own. Now touring internationally and playing major festivals with almost 1 Billion streams to his name, he continues to connect with fans who find themselves reflected in his songs—and reminds us that even the hardest parts of life can be met with resilience, hope, and love.

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