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2026 BET Awards
The 2026 BET Awards nominations are out, and twelve MAX artist partners are represented across hip-hop, R&B, gospel, and film categories.
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Estevie x Ford
Estevie is joining forces with Música Ford to talk about her favorite features and the affordability of the Ford Bronco Sport® and Ford Maverick®.
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Lainey Wilson × Ford - Spring 2026
Lainey Wilson continues her partnership with Ford, with content focused on her personal story and shared hustle, showing why her Ford truck is her...
2 min read
2026 American Music Awards
The AMAs remain one of the few stages where a breakout artist's first big moment can share a night with pop's biggest icons - and we'll be...
5 min read
2026 Academy of Country Music Awards
21 artists. 56 nominations. Our artist partners are cleaning UP at the ACM Awards!
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Parker McCollum × Dr Pepper Creamy Coconut
Dr Pepper Creamy Coconut is back - and no one is more excited than country star Parker McCollum!
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Max McNown × UScellular and T-Mobile
UScellular® and singer/songwriter Max McNown are bringing people together through music to celebrate shared experiences.
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SXSW 2026 Recap: Fan Data and Brand Partnerships
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
1 min read
Parker McCollum × Dr Pepper
Texas country superstar Parker McCollum was already a big fan of Dr Pepper, so when we reached out to let him know that Dr Pepper was interested in...