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News & Insights

Loyalty, Loyalty, Loyalty

Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the marketing rainbow, the goose filled with the promise of golden eggs, the magic beanstalk that will surely lead to a land filled with riches—and if you ask some people, it’s rapidly becoming a fairy tale.

More choice, more voice

We have access to more information—and options—than ever before. With so many product offerings, distribution channels, and methods of discovery available, we have enormous control over what we buy, who we buy from, and where we place our loyalty. 

Balancing "Me" with "We"

The power dynamic between brands and people looks nothing like it did twenty years ago—or even...

The Pandemic Effect

Before the pandemic, people were already migrating towards more personalized—and often...

The Emergence of the “Me-conomy”

Accelerated by the pandemic, technology has enabled a transformation in consumer behavior and a...

🏳️‍🌈 Artists to Watch: Pride Month - Part 2

In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the...

Artists to Watch: Black Music Month - Part 2

In recognition of Black Music Month, we’re featuring some of our favorite artists throughout the...

Artists to Watch: Black Music Month - Part 1

In recognition of Black Music Month, we’re featuring some of our favorite artists throughout the...

🏳️‍🌈 Artists to Watch: Pride Month - Part 1

In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the...

ACM Awards Artist Spotlight: Lauren Alaina

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered...