News & Insights

La Arrolladora × Ford

Música Ford Presents: La Arrolladora Banda el Limón de René Camacho

Your California Ford Dealers partnered with La Arrolladora Banda el Limón de René Camacho as part of the ongoing Música Ford program to highlight the Ford F-150’s many features.

Chris Young & Kane Brown × UScellular

Locally Grown, Locally Live

UScellular is partnering with Kane Brown, Chris Young, and seven of...

The State of Music Sponsorship in 2022

We love a good prediction article. We’ve been reading a ton of really great editorials, blogs,...

How Well Do You Know 2021 Trends?

A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy...

Great Holiday Movies with the Best Soundtracks

When it comes to holiday traditions, nothing beats curling up with a hot cup of cocoa, a giant...

Hayley Kiyoko × California Tobacco Control Program

Tobacco Free CA: “I Can Quit”

23(+) MAX Artist Partners’ Books

We already know that the artists we work with are talented musicians, but did you know that a...

2022 GRAMMY Nominees

We love seeing our MAX artist partners shine! Congratulations to the 2022 GRAMMY Award nominees: