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SXSW 2026 Recap: Fan Data and Brand Partnerships
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
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Parker McCollum × Dr Pepper
Texas country superstar Parker McCollum was already a big fan of Dr Pepper, so when we reached out to let him know that Dr Pepper was interested in...
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35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
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Wavelength by MAX Maps Consumer Trends to Music Fandom
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
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SXSW 2026: Transforming Fandom and Partnerships with Data
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
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Lainey Wilson × Ford Truck Month 2026
Lainey Wilson is back for another Ford Truck Month celebration! And she's bringing a brand new song to this partnership, along with a git-up-and-go...
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Carolina Ross × Ford Truck Month
Our latest Ford Truck Month campaign is here! Latin music star Carolina Ross joins the Música Ford family to drive affinity and consideration for the...
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The Ton3s × McDonald's
Hard to say... super easy to eat. The Ton3s got to try the McDonald's Crispy Chicken Biscuit with Hot Honey—and they're lovin' it!