Chase Alexander × McDonald's

If anyone deserves an ice-cold McDonald's Refresher, it's Chase Alexander: rising R&B artist and registered nurse.

Hero by Day, Star by Night

Chase Alexander is a multi-talented R&B artist driven by an incredible work ethic and a passion to follow his dreams. He spends his days working as a registered nurse (legit saving lives, y'all!) and his nights in the recording studio or on the stage. He's also super charismatic and a delight to work with - shoots are always fun with artists who let their personalities shine through during filming!

The Vibes Are.... ON.

This campaign uses Chase Alexander's regional ties to spark authentic engagement with the target audience. Social content highlights the product while keeping the vibes genuine to Chase's personality and social media presence.

Social Videos

• Behind the Music: Q&A session where Chase shares insights into his musical journey, style, career path, his "Georgia energy," and his personal favorite McDonald's food and memories.

• Sip Check: Chase samples the full lineup of McDonald's Refreshers, giving an unscripted response and picking the Mango Pineapple Refresher as his fave ("tastes like summer," according to Chase).

• Vocal Chill: Shows off the beverages within a studio performance setting. The video features Chase performing his track "Overnight" alongside tight shots of him enjoying a Sprite^® Berry Blast.

• Comfort Food: Chase speaks directly to the camera in a casual, candid moment. He shares his favorite creative ritual: fueling late-night writing sessions by pairing a Dirty Dr Pepper^® with a warm McDonald's Cookie Tote.

Let's Get Live!

Beyond digital impressions, the campaign includes a live concert activation where Chase asks fans to pull out their phones to enter a sweepstakes on SET.Live. Offering incentives like a signed setlist and free Refreshers for a year, the live activation funnels engaged, excited fans into the McDonald's Rewards App through post-check-in messaging and download links.

Get to Know Chase Alexander

From Macon, GA, to the heart of Atlanta's R&B scene, Chase Alexander's story is one of hidden talents unleashed. Inspired by the likes of Usher and PJ Morton, Chase's journey took a thrilling turn when his cover of Anthony Hamilton's “Charlene” went viral, catapulting him into the industry's spotlight.

But Chase is more than just a viral sensation. He's a Morehouse and Emory graduate with a blend of artistic passion and academic prowess, holding degrees in biology and nursing. Now, with a Warner Chappell distribution deal, film roles in Swept and Couples Getaway, and a striking Times Square billboard appearance as an AMP brand ambassador, Chase is poised to redefine modern R&B.

Follow Chase Alexander on Social / Streaming: