Nohemy × McDonald's

Latin pop star Nohemy has the hot goss and an ice cold McDonald's Refresher to go with it. 💅🥤

Beats That Beat the Heat

Sparkling Personality & Drinks

Social videos capture Nohemy's personality (sparkling, to match McDonald's Refreshers ✨), showing her as authentic and relatable while highlighting the primary product.

• Cultural Connection: Sit-down Q&A format exploring how Florida's Latin culture intertwines with music and food, ending with Nohemy highlighting her favorite McDonald's meal combination.

• Authenticity & Relatability: Handheld, raw "first reaction" video where Nohemy does an unscripted taste test of McDonald's Refreshers.

• Organic Product Integration: Nohemy in the recording booth performing her track "Ven Ven" while enjoying a Sprite® Berry Blast Refresher.

• Humorous Hooks: A playful "bait-and-switch" concept that mimics viral gossip videos but shifting into a fun reveal for the new summer beverage lineup.

Social Videos

Live and In-Person 

The campaign will include product integration at a live show, where the audience can sign up for the chance to win signed Nohemy merch plus free McDonald's Refreshers for a year.

Using our SET.Live fan engagement tech, fans can scan a QR code or visit SET.Live to check in for a chance to win and to sign up to get more information about Nohemy and McDonald's.

Get to Know Nohemy

Nohemy Águila was born and raised in Bayamon, Puerto Rico. She originally moved to the U.S. at age 16 after being recognized as a promising basketball player, but her natural talent for music led her down a different path. She pursued her dreams and developed a Latin pop-urban sound, fueled by her multicultural perspective and strong stage presence.

She made waves in the Latin Pop genre with her breakout album Sin Fin. Her hit singles “Conoce” and “On Top” gained her recognition in the music world. She also ventured into acting, in movies like Chick Flick, Diario, Mujer & Café and the television series Bravas.

Follow Nohemy on Social / Streaming: