LATENIGHTJIGGY × McDonald's

LATENIGHTJIGGY knows that McDonald's Refreshers pair perfectly with late night music.

The Key Sound for Key Markets

McD's: Late Night or Anytime

Content incorporates LATENIGHTJIGGY's culture, music, and authentic lifestyle to make product integration feel organic. LATENIGHTJIGGY is in his element, in the recording studio creating raw, BTS-style content alongside polished music videos featuring McDonald's Refreshers.

• Authenticity-Driven: A variety of creative styles are deployed to maintain high engagement across TikTok, Instagram, and Facebook by matching native viewing behaviors.

• Cultural & Musical Connection: Behind-the-music style Q&As and a dedicated performance lyric video for his track "Generational Link Up" incorporate Refreshers as an organic part of LATENIGHTJIGGY's in-studio rituals.

• Relatability: A raw, phone-style handheld taste test captures LATENIGHTJIGGY's genuine, unscripted reaction to McDonald's Refreshers. Behind-the-scenes studio footage further positions the drinks as part of everyday "good vibes."

• Bilingual Outreach: To resonate with the regional demographic, video segments are filmed in English, Spanish, and Spanglish, tapping directly into the artist's culture and language style.

• Direct-to-App Outros & Follow-Ups: Social assets conclude with a CTA directing users to download the McDonald’s app and order ahead, shifting initial cultural engagement into tangible retail traffic.

Social Videos

Drinks and Dancing, McD's Style

Using our SET.Live engagement tech, McDonald's will integrate direct digital conversion opportunities into live music experiences by inviting concertgoers to check in for a chance to win an exclusive sweeps prize.

Promoted via on-site pull-up banners featuring a QR code, McDonald's invites fans to check in for the chance to win a signed LATENIGHTJIGGY merch bundle and free McDonald's Refreshers for a year.

After fans check in, a secondary tab directs users to download the McDonald’s Rewards App and triggers a post-registration email that reinforces the CTA to order beverages directly through the app.

Get to Know LATENIGHTJIGGY

American-Trinidadian singer and songwriter LATENIGHTJIGGY’s distinctive style merges sounds from dancehall, reggaeton, hip-hop, and R&B.

LATENIGHTJIGGY started singing and playing instruments at age six, developing into a hybrid Latin R&B artist after teaching himself to speak Spanish. His unique approach to Spanglish music speaks directly to the international LatinX generation carving their own lanes in cities across the globe. First releasing music in 2019, he was immediately embraced by artists such as Eladio Carrión, Mora, and Lyanno. His sophomore EP release, Flavors 2, peaked at #47 on the Apple Latin Top 100 Albums Chart. His next release, Flavors 3, combined various influences with songs in English, Spanish, and Spanglish.

Recently, LATENIGHTJIGGY performed at sold-out venues across New York City, Los Angeles, Houston, Atlanta, San Francisco, and Chicago on his debut US tour. 

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