McDonald’s is partnering with Oakland, California, native Adrian Marcel to reach diverse audiences in the Bay Area.
Adrian Marcel ✕ McDonald’s
McDonald's has once again teamed up with MAX to create a captivating campaign that connects with people through music and celebrates the rich cultural diversity of the Bay Area. This partnership with Oakland, California, native Adrian Marcel is an extension of McDonald’s long history of connecting with people through the music they love.
Recognizing the importance of representation, McDonald’s has worked with MAX to create multiple campaigns featuring diverse artists, demonstrating the brand's commitment to inclusivity. The goal of this campaign is to drive awareness and engagement with diverse audiences in the Bay Area.
Adrian Marcel brought his whole crew into the mix for this campaign, including songwriter/producer Sonny B., singer/songwriter Chris Ramos, and photographer/videographer Hella Frames. Video content shows the team hard at work in the recording studio, keeping their energy up with McDonald’s Chicken McNuggets ordered through the My McDonald’s Rewards app.
This McDonald’s x Adrian Marcel collab reflects the cultural diversity of the Bay Area while helping McDonald’s build relationships with their audience through both music and culture.
This campaign actually features several songs by Adrian Marcel–stay tuned to see which of his songs vibe with which McDonald’s dipping sauce!
Get to Know Adrian Marcel
Adrian Marcel, born in Oakland, California, is a singer, songwriter, and R&B hip-hop artist mentored by Grammy winner Raphael Saadiq. His discography includes the RIAA-certified gold hit "2AM.," featuring Sage the Gemini, and four albums. Beyond creating hits, Marcel is known for his social consciousness and aims to effect change through his music.