The 2025 MTV VMAs are about to bring the heat—and our artist partners are all over the nominee list.
This year, 11 MAX/SET artist partners are in the running for 17 awards, proving that our roster doesn’t just play in the cultural conversation—they help define it.
Bailey Zimmerman, Blake Shelton, Chris Stapleton, Cody Johnson, Evanescence, Gigi Perez, Jelly Roll, Lainey Wilson, Leon Thomas, Luke Combs, and Megan Moroney are all in the mix—competing across categories that spotlight country icons, rock powerhouses, genre-blenders, and breakout stars. From Jelly Roll’s raw, unfiltered storytelling to Evanescence’s haunting rock anthems, these artists bring a range of sounds and styles as diverse as the fans who champion them.
The VMAs return on Sunday, September 7, live from the New York's UBS Arena—an arena known for hosting high-voltage performances and iconic pop culture moments. And just like their music, our partners bring that same energy to the brand activations we create together.
At MAX, we’re proud to work with artists who own the stage, the stream, and the spotlight. Ready to tap into that kind of cultural firepower? Let’s talk.
Here’s to the nominees. And here’s to whatever they do next. 🚀🎤
MAX/SET Partnership Details:
Ford Truck Month / Coors Light
MAX/SET Partnership Details:
Cooper Tires
MAX/SET Partnership Details:
Ford Truck Month / SET user since 2023
MAX/SET Partnership Details:
Miller Lite
MAX/SET Partnership Details:
SET user since 2024
MAX/SET Partnership Details:
SET user since 2024
MAX/SET Partnership Details:
SET user since 2025
MAX/SET Partnership Details:
SET user since 2025
MAX/SET Partnership Details:
SET user since 2023
MAX/SET Partnership Details:
SET user since 2024
MAX/SET Partnership Details:
SET user since 2025
MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
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