How Technology Disrupted What it Means to Be “Cool” and The New Role That Brands Play
Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from...
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Marketing (8)
Brands + Music: Our Greatest Hits In 2017
Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2017 in our annual MAX's...
The Convergence of Media, Marketing & Music: What to Expect in 2018
Having closely followed the monumental shifts in the music, media and marketing industries over the...
CMOs, Audiences Move To Their Own Beats
Marketers have long understood the power of music. As early as the 1920s, when commercial radio was...
ACL 2017: A Comprehensive Guide To The Festival Sponsors at Austin City Limits
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree...
How Artists And Managers Ink Sync Deals
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and...
U.S. Marketers Spend 10x More On Sports Than Music — But Why?
Note: this article was originally published via MarketingDIVE.
Marketers spend money on sports...
MAX Co-Founder George Howard Sounds Off with Cheddar Media
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard....