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Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local cultures and experiences. To truly connect, marketers must craft precise messages for specific segments rather than treating the multicultural community as a singular audience.

Note: this article was originally published via MediaPost.

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