Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a part of her Música Ford campaign in North Texas, she has released her new single, “Daughter of An American Hero.”
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives and elevates breakthrough bands like Las Fenix along the way. If you'd like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
Craig Rector: May 13, 2025
There’s nothing in this world that compares to the magic of music. And last night’s ACM Awards were the perfect reminder of that.For me, the...
Craig Rector: May 05, 2025
InPart 1, we discussed how timing can turn a five-figure partnership into a seven-figure headache almost overnight. But timing is more than just a...
Craig Rector: April 25, 2025
Let me give it to you straight. Is Coachella dead? Nah. But for a lot of fans, it’s definitely not alive in the way it used to be. What once felt...
Craig Rector : May 07, 2018
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...
Craig Rector : June 04, 2018
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
Craig Rector : March 15, 2021
ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations— some of them...
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Craig Rector
