2 min read

ACM Awards Artist Spotlight: Carly Pearce

Picture of Craig Rector Craig Rector : March 15, 2021

Music Marketing

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations — some of them in multiple categories! In this blog series, we've been taking a look at ACM-nominated artists that MAX has partnered with. Up next on the list is Carly Pearce!

Carly Pearce

MAX partnership with Ford (2018)

2021 ACM Nominations

Female Artist of the Year
Single of the Year - "I Hope You’re Happy Now"
Carly Pearce and Lee Brice (Producer: Busbee)
Music Event of the Year - "I Hope You’re Happy Now"
Carly Pearce and Lee Brice (Producer: Busbee)

Carly Pearce effortlessly blends the rootsy sounds of bluegrass into her earnestly emotional lyrics, creating music that reflects her personal life while still speaking to the experiences of her fans. Pearce has been open about her struggles in the country music industry, opening the door for important conversations about the difficulties that often accompany success.

Pearce’s long road to success included taking a job cleaning houses, a stint at Dollywood, and a record contract won and quickly lost. Still, she persevered, and has emerged as a seasoned performer with a gift for writing poignant lyrics. Her talents have earned her three ACM Award nominations this year, including a nomination for Female Artist of the Year.

MAX Audience Insights: Carly Pearce’s audience skews young and female. They tend to fall into higher income brackets and are more likely to drive a hybrid vehicle than the general population. Unsurprisingly, she has a large audience in the southern United States, but she also has a strong following along the East Coast and in the Midwest.

Hybrid Drivers (+ 1.75 index)
Moms (+ 1.58 index)
Homeowner (+ 1.26 index)
Adventurers (+ 1.25 index)
Auto Racing Fans (+ 1.22 index)
True Crime Podcasts Listeners (+ 1.20 index)
Veterans Causes (+ 1.13 index)
Standard Wine Drinkers (+ 1.08 index)

Carly’s work ethic - and her genuine love of Ford vehicles - made her a perfect partner for the Ford Music campaign, which showcases artists’ music and gives fans a glimpse into their personal lives.

Congratulations, Carly!

About MAX

Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way.If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.