ACM Awards Artist Spotlight: Lauren Alaina

Lauren Alaina

MAX Partnership with UScellular (2020)

2021 ACM Nominations

• Music Event of the Year - “One Beer”
  (HARDY feat. Lauren Alaina & Devin Dawson)

Lauren Alaina is no stranger to the American Country Music Awards - she has been nominated four times now for the ACM Awards and won New Female Vocalist of the Year in 2018. This year’s nomination comes for her work as a supporting vocalist on fellow country artist and friend HARDY’s impassioned single, “One Beer.”

Lauren Alaina has been recognized by critics as a powerhouse vocalist, but she is also an accomplished and acclaimed songwriter. Her showstopping voice made her a fan - and judge - favorite on American Idol and her development as a songwriter has helped to solidify her status as one of country music’s most promising artists.

MAX Audience Insights: Lauren Alaina’s audience skews heavily female and is mostly located in the eastern US. They are more likely to be married moms and homeowners than the general population.    

• Moms (+ 3.61 index)
• Budget Conscious (+ 2.41 index)
• SUV Drivers (+ 2.32 index)
• Reality Dating TV Viewers (+ 2.15 index)
• Diet Soft Drinks (+ 1.76 index)
• Women's Soccer (+ 1.61 index)
• Health and Cancer Causes (+ 1.40 index)
• Children's Causes (+ 1.29 index)

Lauren Alaina’s partnership with UScellular focused on the ways that people are finding to connect with each other during the pandemic. The campaign offered fans access to exclusive content and even a chance to personally connect with Lauren Alaina.

Congratulations, Lauren!