Craig Rector: May 07, 2018
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...
2 min read
Craig Rector: April 30, 2018
Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define...
4 min read
Craig Rector: April 23, 2018
We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are...
2 min read
MAX: April 09, 2018
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers...
Craig Rector: April 02, 2018
Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...
4 min read
Rosemary Waldrip: March 26, 2018
Our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Playola:...
2 min read
Rosemary Waldrip: March 23, 2018
On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this...
3 min read
Craig Rector: March 16, 2018
On Friday, March 9th all-female music group Las Fenix took the stage in Austin, TX with Nathan Hanks, CEO and founder of Music Audience Exchange...
4 min read
The conventional wisdom is that we’re a divided society. We are red or blue states; boomers, Xers, or millennials; early adopters or luddites. The...
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