For the second year in a row, Nathan Hanks, CEO and Founder of Music Audience Exchange, was named as one of Billboard's Branding Power Players –an elite list of 83 individuals at the forefront of marketing with music. The men and women on this list are masterful at linking brands and artists – for the benefit of both.
Here's what Billboard had to say:
Nathan Hanks, 45 Co-Founder/CEO, Music Audience Exchange
Hanks uses technology to pair artists and brands. Music Audience Exchange employed its proprietary artist-matching platform to drive over 1 billion impressions across 50 music campaigns in the last year, he says. His new clients include Honda, U.S. Cellular, Canon and Snapple. But there’s still one major untapped opportunity: “Brands being part of new releases by emerging artists,” he says. “I think the top 100 artists are super-served by sponsorship teams, but the next 5% are totally undervalued.”
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way.If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.