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Michael Provus

Michael Provus is Chief Revenue Officer at Music Audience Exchange (MAX). Prior to joining MAX, he was Chief Revenue Officer and Publisher for Rolling Stone, a Penske Media Company, where he drove multiplatform partnerships around key cultural moments with more than 50 brands at the Super Bowl, The Grammys, Lollapalooza, SXSW and the CMA Awards.

It’s Time for Brands to Personalize the Noise

Note: this article was originally published via brandchannel.

Can you find your next 5,000 customers? An IAB report about the shift toward a direct-to-consumer economy advised marketers to do just that, because as IAB President Randall Rothenberg put it: “Big brands are being nibbled to death.”