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5 min read
MAX Tracks: Thinking Like a D2C Brand, Part 2
On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of...
Marketing (5)
3 min read
MAX Tracks: Thinking Like a D2C Brand, Part 1
D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...
MAX Tracks: The Future of Livestreams
Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?
2 min read
U.S. Cellular Hits the Road with Dustin Lynch and MAX
Craig Rector: June 21, 2019
On the heels of co-founder and CEO, Nathan Hanks’ recognition as a Billboard Top Branding Power Player in music for the second consecutive year,...
1 min read
Nathan Hanks Named One Of Billboard's 2019 Power Players
Craig Rector: May 28, 2019
For the second year in a row, Nathan Hanks, CEO and Founder of Music Audience Exchange, was named as one of Billboard's Branding Power Players – an...
4 min read
BRAND New Music: Our Greatest Hits From 2018
Craig Rector: January 30, 2019
Let’s take a quick look back at Music Audience Exchange (MAX)’s fantastic 2018 in our annual MAX's Greatest Hits:
3 min read
It’s Time for Brands to Personalize the Noise
Michael Provus: January 03, 2019
Note: this article was originally published via brandchannel. Can you find your next 5,000 customers? An IAB report about the shift toward a...
2 min read
Nathan Hanks Named One Of Billboard's Power Players
Craig Rector: August 20, 2018
Pictured: Nathan Hanks (left), Brantley Gilbert (right) We're thrilled to announce that our CEO and Founder, Nathan Hanks was named as one of...
3 min read
Cannes Lions 2018: Our Favorite Moments
Craig Rector: August 02, 2018
Last month, a few of us headed to the South of France to attend Cannes Lions. While the week consisted of a lot of running up and down the Croisette...