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Marketing (5)

Why Music Helps Brands Strike a Chord with Fans

What if I could tell you the type of car someone is inclined to drive, if they drink soda or...

Building A Multicultural Marketing Strategy That Works

Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive...

Brand Activations that Engage. Inspire. Impact.

We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased...

Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

Brands that market to multicultural audiences have found music as a key approach to connecting...

MAX Artist of the Month: Ashliegh Lisset Joins Música Ford

Ashliegh Lisset, an inspiring young Latina artist making her way through the country music...