How Music Discovery Has Been Impacted By Technology
Thus far in this series, we have focused on the way music can define us individuals as well as ...
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Marketing (5)
How Music Can Connect Us Across Cultures
Last week we discussed how music helps us define ourselves as individuals. This week, we examine...
Why Music is the #1 Signal of Identity
Last week we discussed the power that music has to connect brands with consumers. This week, we...
Why Music Helps Brands Strike a Chord with Fans
What if I could tell you the type of car someone is inclined to drive, if they drink soda or...
MAX Artist of the Month: La Energía Norteña Joins My Climb. My Music.
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part...
Building A Multicultural Marketing Strategy That Works
Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive...
Brand Activations that Engage. Inspire. Impact.
We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased...
Culturally Hi-Def: How To Integrate Music Into Cultural Marketing
Brands that market to multicultural audiences have found music as a key approach to connecting...
MAX Artist of the Month: Ashliegh Lisset Joins Música Ford
Ashliegh Lisset, an inspiring young Latina artist making her way through the country music...