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News & Resources

Marketing (3)

5 min read

Loyalty, Loyalty, Loyalty

Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the marketing rainbow, the goose filled with the promise of...

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2 min read

Balancing "Me" with "We"

The power dynamic between brands and people looks nothing like it did twenty years ago—or even two years ago. Increases in personalization and...

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Me-Conomy: The Pandemic Effect

3 min read

The Pandemic Effect

Before the pandemic, people were already migrating towards more personalized—and often virtual—experiences. It may feel like livestream concerts are...

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3 min read

The Emergence of the “Me-conomy”

Accelerated by the pandemic, technology has enabled a transformation in consumer behavior and a shift in the power dynamics between brands and...

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1 min read

ACM Awards Artist Spotlight: Lauren Alaina

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations — some of them...

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2 min read

ACM Awards Artist Spotlight: Kane Brown

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations — some of them...

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1 min read

ACM Awards Artist Spotlight: Ingrid Andress

ACM nominations are out! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations — some of them in multiple...

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2 min read

ACM Awards Artist Spotlight: Carly Pearce

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations — some of them...

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ACM Awards Artist Spotlight: Thomas Rhett

1 min read

ACM Awards Artist Spotlight: Thomas Rhett

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered with at MAX have received nominations — some of them...

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