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Marketing

Loyalty, Loyalty, Loyalty

Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the...

Balancing "Me" with "We"

The power dynamic between brands and people looks nothing like it did twenty years ago—or even...

The Pandemic Effect

Before the pandemic, people were already migrating towards more personalized—and often...

The Emergence of the “Me-conomy”

Accelerated by the pandemic, technology has enabled a transformation in consumer behavior and a...

ACM Awards Artist Spotlight: Lauren Alaina

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered...

ACM Awards Artist Spotlight: Kane Brown

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered...

ACM Awards Artist Spotlight: Jimmie Allen

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered...

ACM Awards Artist Spotlight: Carly Pearce

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered...

A Deep Dive Into Partnering with GRAMMY-Nominated Artists: Thomas Rhett

GRAMMY nominations have been announced! In this blog series, we've been taking a deeper look the