The State of Music Sponsorship in 2022
We love a good prediction article. We’ve been reading a ton of really great editorials, blogs,...
We love a good prediction article. We’ve been reading a ton of really great editorials, blogs,...
A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV...
Throughout this series, we’ve talked a lot about change: change in technology, demographics,...
People want to be seen, heard, understood, reflected, and entertained, or else brands risk losing...
The D2C business model has been around for centuries, but lately, D2C has been experiencing a...
In the second installment of this series, we talked about how all of the changes seemingly brought...
The me-conomy exists because of the shift in power from brands to people across demographics and...
Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the marketing...
The power dynamic between brands and people looks nothing like it did twenty years ago—or even two...