The State of Music Sponsorship in 2022
We love a good prediction article. We’ve been reading a ton of really great editorials, blogs,...
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How Well Do You Know 2021 Trends?
A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV...
MAX Insights: Mitigating Risks in the Me-Conomy with Music
Throughout this series, we’ve talked a lot about change: change in technology, demographics,...
Risks in the Me-conomy
People want to be seen, heard, understood, reflected, and entertained, or else brands risk losing...
From “D2C” to “D2ME”
The D2C business model has been around for centuries, but lately, D2C has been experiencing a...
The Age of Adaptability
In the second installment of this series, we talked about how all of the changes seemingly brought...
The Z Factor: Stats on Stats on Stats
The me-conomy exists because of the shift in power from brands to people across demographics and...
Loyalty, Loyalty, Loyalty
Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the marketing...
Balancing "Me" with "We"
The power dynamic between brands and people looks nothing like it did twenty years ago—or even two...