4 min read
Craig Rector: January 26, 2022
When we started talking about predictions for 2022, we couldn’t help but look at trends from the past few years. The pandemic has changed so much...
2 min read
Craig Rector: January 25, 2022
We love a good data analysis, so we were excited for the 2021 MRC Music Year-End Report . . . and then we saw it, there in the table of contents,...
1 min read
Craig Rector: January 06, 2022
We love a good prediction article. We’ve been reading a ton of really great editorials, blogs, infographics, whitepapers, and substacks about what...
Craig Rector: December 30, 2021
A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV shows, and so, so many Marvel movies (so. many.).
6 min read
Rosemary Waldrip: November 01, 2021
Throughout this series, we’ve talked a lot about change: change in technology, demographics, preferences, behaviors, social norms, power dynamics . ....
3 min read
Rosemary Waldrip: October 18, 2021
People want to be seen, heard, understood, reflected, and entertained, or else brands risk losing them altogether. Technology has given people the...
4 min read
Rosemary Waldrip: October 12, 2021
The D2C business model has been around for centuries, but lately, D2C has been experiencing a serious glow up.
4 min read
Rosemary Waldrip: October 04, 2021
In the second installment of this series, we talked about how all of the changes seemingly brought about by the pandemic are actually just an...
5 min read
Rosemary Waldrip: September 27, 2021
The me-conomy exists because of the shift in power from brands to people across demographics and nowhere is this change more evident than in the...
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