6 min read
The Best and Worst Super Bowl Ads: Music Edition
Best to Worst Ranked Super Bowl Ads: Music Themed Take Me Home: Rocket 🙌🏆 Knock Out: Pfizer 👍😢 The Fans: Taco Bell 👍🔥 Turn Back Time: Uber Eats...
Marketing (2)
3 min read
The TikTok Ban: Will We Survive?
The clock’s ticking—err…tick tocking, if I may—and TikTok is set to vanish from U.S. app stores on Sunday, January 19th. Naturally, the entire...
2 min read
Influencer Marketing: Message vs Messenger
If you'resubscribedand read last week’s MAXtape, you know that Wednesday nightMAX.Liveparticipated in theDigital Fight ClubInfluencer Marketing:...
8 min read
Unveiling the Haunting Secrets of Music Partnerships
Table of Contents Prologue: The Allure of Music Industry Manor Ch 1: Hall of Infinite Possibility Ch 2: The Specter’s Contract Ch 3: Sacred Oath of...
3 min read
Meet MAX: 2024 Brand Refresh
MAX:
You might have noticed that we’ve given our branding a little update recently … a little glow-up, a little polish, a little yassification, even.
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5 min read
MAXtape Live with Jarred Goldner
MAX:
Welcome to the very first episode of our MAXtape Live podcast!
2 min read
Hybrid Experiences: In A World Of OR Fans Want AND
The key to creating memorable hybrid experiences is the “experience” part. The ever-presence of technology means that we're all used to seamlessly...
3 min read
Who Owns the Relationship With Your Fans?
Originally published on 03/09/2022 through Bandsintown Facebook knows exactly who your fans are. So does Spotify. And YouTube. And TikTok. And even...
11 min read
State of Music: 2022 Predictions With Craig Rector
Over the past several weeks, I’ve been talking with some of our in-house experts here at MAX about their thoughts on the state of music in 2022. To...