2 min read
Craig Rector: July 27, 2018
In this series, we’ve talked about breakthrough artists in terms of the benefits they bring to brands — breakthrough artists are more influential and...
4 min read
Craig Rector: June 18, 2018
We continue our series on breakthrough artists by taking a look at audiences and discussing how, compared to celebrity artists, emerging/breakthrough...
4 min read
Craig Rector: June 11, 2018
Last week we kicked off a new blog series comparing the benefits of collaborating with breakthrough/emerging artists compared to traditional...
3 min read
Craig Rector: June 04, 2018
Over the past few weeks, we have explored the power that music has to connect people and how brands can harness this power to reach their target...
1 min read
Craig Rector: June 04, 2018
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
3 min read
Rosemary Waldrip: May 29, 2018
So far in this series, we have focused on the way music can define us as individuals, as well as the power music has to connect us across cultures....
3 min read
Rosemary Waldrip: May 21, 2018
Last week we discussed how music helps us define ourselves as individuals. This week, we examine the power that music has to connect.
4 min read
Rosemary Waldrip: May 14, 2018
Last week we discussed the power that music has to connect brands with consumers. This week, we delve more into the insight that marketers can learn...
3 min read
Rosemary Waldrip: May 08, 2018
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city...
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