2 min read
CMOs, Audiences Move To Their Own Beats
Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting...
Marketing (10)
5 min read
ACL 2017: A Comprehensive Guide To The Festival Sponsors at Austin City Limits
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their...
5 min read
How Artists And Managers Ink Sync Deals
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
3 min read
U.S. Marketers Spend 10x More On Sports Than Music — But Why?
Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...
2 min read
No Sellouts: How Fans Become Customers When An Artist Keeps Control
Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...
4 min read
MAX Co-Founder George Howard Sounds Off with Cheddar Media
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...
3 min read
5 Ways For Emerging Artists To Set Themselves Up For Success
Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we...
2 min read
Building a Cult Brand, Ad Effectiveness, and Love ❤
This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference.
2 min read
Lincoln Strikes a Chord with Gary Clark Jr.
Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected....