3 min read
Rosemary Waldrip: November 28, 2016
Just before Thanksgiving, OK Go released via Facebook their newest music video, a stunningly-intricate 4.2 second clip slowed down and synchronized...
1 min read
Jarred Goldner: October 31, 2016
Louisianan country singer Todd O’Neill recently won the inaugural NASH Next contest, a four-month competition to identify America’s newest country...
3 min read
This article outlines the best practices for artist managers and artists when preparing for brand partnerships.
5 min read
Rosemary Waldrip: October 24, 2016
This is the fourth (and final) part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While not required, we recommend reading...
3 min read
Rosemary Waldrip: October 17, 2016
This is the third part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While it’s not required, we recommend reading Parts One...
1 min read
Rosemary Waldrip: October 07, 2016
This is the second part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” You can read Part 1 here.
2 min read
Rosemary Waldrip: September 30, 2016
Oh, boy! Another article to help marketers crack the code on Millennials. Is it filled with trends, and myths, and tricks (oh my)?
3 min read
Rosemary Waldrip: September 12, 2016
Amidst all the talk of royalties and copyright infringement, it’s easy to forget that music is about more than business. At Music Audience Exchange...
1 min read
Rosemary Waldrip: August 15, 2016
The answer: All three artists have partnered with brands through Music Audience Exchange (MAX). Billboard released the Top Latin Albums for the week...
