La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North Texas. Based in Dallas, Texas La Energía Norteña gets their unique sound by mixing the saxophone with the more traditional accordion.
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives and elevates breakthrough bands like Las Fenix along the way. If you'd like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
Mindy Noël Nash: September 24, 2025
The countdown has begun for the 2025 Latin GRAMMYs! On November 13, 2025, Latin music will take the stage, and we're super excited because 11 of our...
Mindy Noël Nash: September 16, 2025
The 2025 CMA Awards, airing on November 19, 2025, will celebrate the best in country music, and we're thrilled to announce that 14 of our incredible...
MAX: August 11, 2025
The 2025 MTV VMAs are about to bring the heat—and our artist partners are all over the nominee list.This year, 11 MAX/SET artist partners are in the...
Craig Rector : June 04, 2018
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
Craig Rector : April 02, 2018
Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...
Craig Rector : July 02, 2018
Gavin DeGraw, a multi-platinum selling singer-songwriter, has partnered with Snapple as part of their My Snapple Music campaign. Born and raised in...
Craig Rector
