La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North Texas. Based in Dallas, Texas La Energía Norteña gets their unique sound by mixing the saxophone with the more traditional accordion.
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives and elevates breakthrough bands like Las Fenix along the way. If you'd like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
Mindy Noël Nash: February 4, 2026
It might seem a little weird to hear about financial responsibility from a musician... until you realize that it's a lot easier to follow your dreams...
Mindy Noël Nash: January 28, 2026
Just when I think our artist partners can't get any more awesome...
Mindy Noël Nash: January 14, 2026
These artists can't stop, won't stop (getting nominated for giant piles of awards)!
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
On the heels of co-founder and CEO, Nathan Hanks’ recognition as a Billboard Top Branding Power Player in music for the second consecutive year,...
Gavin DeGraw, a multi-platinum selling singer-songwriter, has partnered with Snapple as part of their My Snapple Music campaign. Born and raised in...
Craig Rector
