2025 BET Awards
The 2025 BET Awards are turning 25—and this year’s nominees prove the celebration is just getting started. 10 MAX and SET artist partners are up for...
La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North Texas. Based in Dallas, Texas La Energía Norteña gets their unique sound by mixing the saxophone with the more traditional accordion.
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives and elevates breakthrough bands like Las Fenix along the way. If you'd like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
The 2025 BET Awards are turning 25—and this year’s nominees prove the celebration is just getting started. 10 MAX and SET artist partners are up for...
Big energy, big talent, big heat—9 MAX artist partners just racked up a total of 21 nominations at the 2025 Heat Latin Music Awards! From reggaeton...
Big news from the big stage—11 MAX artist partners have scored a total of 17 nominations at the 2025 American Music Awards! 🏆🍾 From chart-toppers...
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...
Gavin DeGraw, a multi-platinum selling singer-songwriter, has partnered with Snapple as part of their My Snapple Music campaign. Born and raised in...