La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North Texas. Based in Dallas, Texas La Energía Norteña gets their unique sound by mixing the saxophone with the more traditional accordion.
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives and elevates breakthrough bands like Las Fenix along the way. If you'd like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
Mindy Noël Nash: June 4, 2026
McDonald's is celebrating Black Music Month with Justin Garner and Ian Kelly with custom content created to resonate with audiences in each artist's...
Mindy Noël Nash: May 29, 2026
Just announced: the 2026 Americana Honors & Awards nominees - and we've got six MAX artist partners up for honors this year!
Mindy Noël Nash: May 29, 2026
Country star Lauren Alaina partners with USAA to share her story and raise awareness about the benefits of USAA membership for military families.
Teedra Moses, a contemporary R&B singer-songwriter, has partnered with Coors Light as part of their "My Climb. My Music." campaign. Born and raised...
On the heels of co-founder and CEO, Nathan Hanks’ recognition as a Billboard Top Branding Power Player in music for the second consecutive year,...
Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock,...
Craig Rector
