35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Gavin DeGraw, a multi-platinum selling singer-songwriter, has partnered with Snapple as part of their My Snapple Music campaign. Born and raised in South Fallsburg, New York, to a musical family, Gavin began singing and playing the piano at the age of eight.
He first broke through with the 2003 release of his debut album, Chariot, which sold over 1 million copies, earned platinum certification, and yielded three hit singles: “I Don’t Want To Be,” “Follow Through,” and the title-track, “Chariot.” Gavin’s fifth studio album, Something Worth Saving, released last September through his longtime label RCA Records, and features his latest hit single “She Sets The City On Fire.” Gavin is currently on tour in support of his latest album with Phillip Phillips.
Music Audience Exchange (MAX) was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives and elevates breakthrough bands like Las Fenix along the way. If you'd like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
Snapple Music Presents Gavin DeGraw Gavin DeGraw partnered with Snapple to give fans a look into his life and the chance to win a VIP experience.
Singer-songwriter BRELAND is partnering with McDonald’s to “music and chill” with a McDonald’s frozen carbonated beverage.
Table of Contents Prologue: The Allure of Music Industry Manor Ch 1: Hall of Infinite Possibility Ch 2: The Specter’s Contract Ch 3: Sacred Oath of...