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MAX Tracks: Thinking Like a D2C Brand, Pt 3

This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing...

MAX Tracks: Thinking Like a D2C Brand, Part 2

On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C)...

MAX Tracks: Thinking Like a D2C Brand, Part 1

D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers....

MAX Tracks: The Future of Livestreams

Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music...

Why Music Helps Brands Strike a Chord with Fans

What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer,...

Calculating Your Value - Why Knowing Your Worth is a Game Changer

On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated...

The Music That Unites Us

The conventional wisdom is that we’re a divided society. We are red or blue states; boomers, Xers,...

How Technology Disrupted What it Means to Be “Cool” and The New Role That Brands Play

Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from...