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Technology (2)

The State of Music Sponsorship in 2022

1 min read

The State of Music Sponsorship in 2022

We love a good prediction article. We’ve been reading a ton of really great editorials, blogs, infographics, whitepapers, and substacks about what...

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How Well Do You Know 2021 Trends?

How Well Do You Know 2021 Trends?

A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV shows, and so, so many Marvel movies (so. many.).

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4 min read

Why Music (Still) Helps Brands Strike a Chord with Fans

A while back, we looked at why music helps brands strike a chord with fans. With all of the changes in our lifestyles and habits, we decided to...

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4 min read

MAX Tracks: Thinking Like a D2C Brand, Pt 3

This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked...

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5 min read

MAX Tracks: Thinking Like a D2C Brand, Part 2

On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of...

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3 min read

MAX Tracks: Thinking Like a D2C Brand, Part 1

D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...

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MAX Tracks: The Future of Livestreams

Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?

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Why Music Series Part 4

3 min read

How Music Discovery Has Been Impacted By Technology

So far in this series, we have focused on the way music can define us as individuals, as well as the power music has to connect us across cultures....

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Why Music Series Part 1

3 min read

Why Music Helps Brands Strike a Chord with Fans

What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city...

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