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The State of Music Sponsorship in 2022

We love a good prediction article. We’ve been reading a ton of really great editorials, blogs,...

How Well Do You Know 2021 Trends?

A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy...

Why Music (Still) Helps Brands Strike a Chord with Fans

A while back, we looked at why music helps brands strike a chord with fans. With all of the...

MAX Tracks: Thinking Like a D2C Brand, Pt 3

This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing...

MAX Tracks: Thinking Like a D2C Brand, Part 2

On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer...

MAX Tracks: Thinking Like a D2C Brand, Part 1

D2C brands have a lot of lessons to offer all of us and particularly music artists, as...

MAX Tracks: The Future of Livestreams

Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the...

Why Music Helps Brands Strike a Chord with Fans

What if I could tell you the type of car someone is inclined to drive, if they drink soda or...