Tech + Human: How We Match Brands With Music Artists
As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of...
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Technology (4)
Information Symmetry: Uber, Airbnb, and the Music Industry
There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it...
Bitcoin Can't Save The Music Industry
This article was originally published on Forbes.
Social Conversion: The “Warm and Fuzzy” of Ad-Tech
We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But...
Music, Music (and Apple) Everywhere
We have written in this column about marketing to Millennials, the role of artist content in savvy...
The Next Gen of Ad-Tech Will Amplify Your Authentic Voice
With millennials poised to overtake Boomers as the nation’s largest living generation, the...
The Music Business' Only Hope is Transparency
Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort of...
Joint Venture to Generate Brand Opportunities for Artists
Universal Music Group (UMG) and Havas just announced a joint venture they are calling the "Global...
Where Do We Go From Here
It’s New Years Eve, and I’m in a bit of a reflective mood. When I think back on this year, I...