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Technology (4)

The Music Business' Only Hope is Transparency

Paul Graham is the founder of Y-Combinator. If you're unfamiliar with Y-Combinator, it's a sort...

Joint Venture to Generate Brand Opportunities for Artists

Universal Music Group (UMG) and Havas just announced a joint venture they are calling the...

Where Do We Go From Here

It’s New Years Eve, and I’m in a bit of a reflective mood. When I think back on this year, I...

Forbes Profile on New Platform for Brand/Artist Partnerships

Forbes recently published both parts one and two of a two-part series profiling Music Audience...

What Exactly IS “the Music Industry?"

This article from The Motley Fool (“Why the Music Industry Desperately Needs Apple”) provides a...

The Two Things You Must Do For People to Care About Your Music

Look, there’s a really simple answer to the question: “Why isn’t my [music, art, app, etc.] more...

Trackvertising and the Opportunity for Marketers

It used to be that radio stations dominated the airwaves. Because payola laws prevent record...

George Howard on Music Festivals in the NY Times

Our good friend and advisor, George Howard, recently penned an article in the New York Times...

How MAX Uses Facebook Data Mining to Evaluate Emerging Artists

When we sourced artists to partner with Tito’s Handmade Vodka and Chevy for two respective...