Where Do We Go From Here
It’s New Years Eve, and I’m in a bit of a reflective mood. When I think back on this year, I...
Posts about
Technology (5)
Forbes Profile on New Platform for Brand/Artist Partnerships
Forbes recently published both parts one and two of a two-part series profiling Music Audience...
What Exactly IS “the Music Industry?"
This article from The Motley Fool (“Why the Music Industry Desperately Needs Apple”) provides a...
The Two Things You Must Do For People to Care About Your Music
Look, there’s a really simple answer to the question: “Why isn’t my [music, art, app, etc.] more...
Trackvertising and the Opportunity for Marketers
It used to be that radio stations dominated the airwaves. Because payola laws prevent record labels...
George Howard on Music Festivals in the NY Times
Our good friend and advisor, George Howard, recently penned an article in the New York Times about...
How MAX Uses Facebook Data Mining to Evaluate Emerging Artists
When we sourced artists to partner with Tito’s Handmade Vodka and Chevy for two respective...