3 min read
How Music Discovery Has Been Impacted By Technology
So far in this series, we have focused on the way music can define us as individuals, as well as the power music has to connect us across cultures....
Technology (3)
3 min read
Why Music Helps Brands Strike a Chord with Fans
What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city...
2 min read
Calculating Your Value - Why Knowing Your Worth is a Game Changer
On Wednesday, March 14th, our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this...
4 min read
The Music That Unites Us
The conventional wisdom is that we’re a divided society. We are red or blue states; boomers, Xers, or millennials; early adopters or luddites. The...
3 min read
How Technology Disrupted What it Means to Be “Cool” and The New Role That Brands Play
Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere. YouTube disrupted movies and TV, Amazon...
2 min read
The Convergence of Media, Marketing & Music: What to Expect in 2018
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will...
2 min read
No Sellouts: How Fans Become Customers When An Artist Keeps Control
Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...
4 min read
MAX Co-Founder George Howard Sounds Off with Cheddar Media
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...
3 min read
Music and Tech: Lessons From Techweek Dallas
Techweek made themselves at home in Dallas for a weeklong stint of educational sessions with tech innovators by day and performances with music...