Paige Vincent

Branding Your Band: Q&A with Northern National

If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive guidance from a team of professionals, some partner with brands to grow their fanbase, and others take on everything themselves.

Música Ford Artist Receives Grammy Nomination

La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy...

Music and Tech: Lessons From Techweek Dallas

A few examples of artists who commanded attention and maintained authenticity

Techweek made...