1 min read
La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006.
The Best Regional Mexican Album of the Year nominee hit number 1 on Billboard’s Regional Mexican album chart upon release and has since garnered substantial attention throughout music media. Among several other hits, the album includes the song "Todo Es Diferente," which landed the number 11 spot on Billboard’s Regional Mexican chart.
The song was promoted heavily through a brand partnership with Texas Ford Dealers. In addition to promotion across radio/streaming and social, the partnership included a video about the group’s story alongside a live performance of "Todo Es Diferente":
On behalf of everyone at MAX, I would like to congratulate La Maquinaria Norteña on this outstanding, well-deserved success. We will be watching closely on Sunday, February 12.
Listen to Generación Maquinaria Est. 2006. below:
Mindy Noël Nash: June 4, 2026
McDonald's is celebrating Black Music Month with Justin Garner and Ian Kelly with custom content created to resonate with audiences in each artist's...
Mindy Noël Nash: May 29, 2026
Just announced: the 2026 Americana Honors & Awards nominees - and we've got six MAX artist partners up for honors this year!
Mindy Noël Nash: May 29, 2026
Country star Lauren Alaina partners with USAA to share her story and raise awareness about the benefits of USAA membership for military families.
1 min read
Best to Worst Ranked Super Bowl Ads: Music Themed Take Me Home: Rocket 🙌🏆 Knock Out: Pfizer 👍😢 The Fans: Taco Bell 👍🔥 Turn Back Time: Uber Eats
GRAMMY nominations have been announced! We are so excited that FIVE of the artists we’ve partnered with at MAX have received nominations - some of...
If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive...
