35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
The 2025 CMA Awards, airing on November 19, 2025, will celebrate the best in country music, and we're thrilled to announce that 14 of our incredible artists have earned 34 nominations (plus one song recognition).
Artists like Blake Shelton, Chris Stapleton, Lainey Wilson, Luke Combs, and Megan Moroney are leaving their mark on the country music industry, with nominations that span Entertainer of the Year, Male and Female Vocalist of the Year, Album of the Year, and more.
We're incredibly proud to partner with these artists who consistently deliver powerful performances and create unforgettable music.
Here's to the nominees!
MAX/SET Partnership Details:
SET user since 2024
MAX/SET Partnership Details:
SET user since 2024
MAX/SET Partnership Details:
Ford Truck Month
SET user since 2023
MAX/SET Partnership Details:
Navy Federal Credit Union
MAX/SET Partnership Details:
SET user since 2022
MAX/SET Partnership Details:
Ford Truck Month
Coors Light
MAX/SET Partnership Details:
SET user since 2025
MAX/SET Partnership Details:
Miller Lite
MAX/SET Partnership Details:
SET user since 2025
MAX/SET Partnership Details:
SET user since 2022
MAX/SET Partnership Details:
Gildan
SET user since 2023
MAX/SET Partnership Details:
SET user since 2023
MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...
The CMA Awards just dropped its list of nominees for 2024, and it is packed with talent! From chart-toppers to fan-favorites, we are HYPED for these...
Cue the drumroll, because we’re about to drop some serious names that are up for 2024 People's Choice Country Awards!