2025 Latin GRAMMY Awards

Bobby Pulido

MAX/SET Partnership Details:
Ford

2025 Nominations:

• Best Tejano Album - Bobby Pulido & Friends Una Tuya y Una Mía (Vol.1/En Vivo), Bobby Pulido

DannyLux

MAX/SET Partnership Details:
McDonald's
Accounting+

2025 Nominations:

• Best Contemporary Mexican Music Album - Leyenda, DannyLux

Gaby Moreno

MAX/SET Partnership Details:
Ford
Rocket Mortgage

2025 Nominations:

• Best Long Form Music Video - Lamento (Extended Cut), Gaby Moreno; Diego Contreras, video director; Andrew Petersen, video producer

Joaquina

MAX/SET Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Album of the Year - al romper la burbuja, Joaquina; Joaquina & Julio Reyes Copello, album producers; Santiago Borja, Joaquina, Natalia Ramirez, Robin Reumers, Julio Reyes Copello, Daniel Riaño Restrepo & Natalia Schesinger, album recording engineers; Lee Smith, album mixer; Joaquina, songwriter; Ted Jensen, album mastering engineer
• Best Contemporary Pop Album - al romper la burbuja, Joaquina
• Best Pop/Rock Song - “no llames lo mio nuestro,” Joaquina & Andry Kiddos, songwriters (Joaquina)
• Best Singer-Songwriter Song - “aeropuerto”, Joaquina, songwriter (Joaquina)

La Energía Norteña

MAX/SET Partnership Details:
Coors Light
Dr Pepper
Ford
Rocket Mortgage

2025 Nominations:

• Best Norteño Album - Pasado, Presente, Futuro, La Energía Norteña

Lupita Infante

MAX/SET Partnership Details:
McDonald's

2025 Nominations:

• Best Regional Song - “¿Seguimos o No?,” Fernanda Díaz, Daniela García Rosso, Lupita Infante & Mauro Muñoz, songwriters (Lupita Infante)

Morat

MAX/SET Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Best Pop/Rock Album - Ya Es Mañana, Morat

Pepe Aguilar

MAX/SET Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Best Ranchero/Mariachi Album - Mi Suerte Es Ser Mexicano, Pepe Aguilar

Pesado

MAX/SET Partnership Details:
Ford

2025 Nominations:

• Best Norteño Album - Frente A Frente, Pesado

Rawayana

MAX/SET Partnership Details:
Motel 6

2025 Nominations:

• Best Latin Electronic Music Performance - “Veneka”, Rawayana Featuring Akapellah
• Best Tropical Song - “Venga Lo Que Venga,” Andy Clay, Fonseca & Alberto Montenegro, songwriters (Fonseca, Rawayana)

Vicente García

MAX/SET Partnership Details:
Lexus

2025 Nominations:

• Album of the Year - Puñito De Yocahú, Vicente García; Eduardo Cabra & Vicente García, album producers; Eduardo Cabra, Vicente García & Harbey Marín, album recording engineers; Harold Wendell Sanders, album mixer; Vicente García, songwriter
• Best Contemporary Tropical Album - Puñito De Yocahú, Vicente García
• Best Singer-Songwriter Song - “Quisqueya”, Vicente García, songwriter (Vicente García)

About MAX

MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.