2025 Latin GRAMMY Awards

11.17.2025 UPDATE: 4 artist partners took home Latin GRAMMY Awards! 🏆🍾

The countdown has begun for the 2025 Latin GRAMMYs! On November 13, 2025, Latin music will take the stage, and we're super excited because 11 of our artist partners have 17 nominations!

From Bobby Pulido's Tejano sound to Joaquina's pop hits, MAX/SET artist partners are nominated for categories like Album of the Year, Best Ranchero/Mariachi Album, and Best Tropical Song.

It's incredible to see their talent recognized and we're proud to be a part of these artists' journeys.

A huge congrats to all the nominees!

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Bobby Pulido

MAX/SET Partnership Details:
Ford

2025 Nominations:

• Best Tejano Album - Bobby Pulido & Friends Una Tuya y Una Mía (Vol.1/En Vivo), Bobby Pulido (WINNER)

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DannyLux

MAX/SET Partnership Details:
McDonald's
Accounting+

2025 Nominations:

• Best Contemporary Mexican Music Album - Leyenda, DannyLux

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Gaby Moreno

MAX/SET Partnership Details:
Ford
Rocket Mortgage

2025 Nominations:

• Best Long Form Music Video - Lamento (Extended Cut), Gaby Moreno; Diego Contreras, video director; Andrew Petersen, video producer

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Joaquina

MAX/SET Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Album of the Year - al romper la burbuja, Joaquina; Joaquina & Julio Reyes Copello, album producers; Santiago Borja, Joaquina, Natalia Ramirez, Robin Reumers, Julio Reyes Copello, Daniel Riaño Restrepo & Natalia Schesinger, album recording engineers; Lee Smith, album mixer; Joaquina, songwriter; Ted Jensen, album mastering engineer
• Best Contemporary Pop Album - al romper la burbuja, Joaquina
• Best Pop/Rock Song - “no llames lo mio nuestro,” Joaquina & Andry Kiddos, songwriters (Joaquina)
• Best Singer-Songwriter Song - “aeropuerto”, Joaquina, songwriter (Joaquina)

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La Energía Norteña

MAX/SET Partnership Details:
Coors Light
Dr Pepper
Ford
Rocket Mortgage

2025 Nominations:

• Best Norteño Album - Pasado, Presente, Futuro, La Energía Norteña

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Lupita Infante

MAX/SET Partnership Details:
McDonald's

2025 Nominations:

• Best Regional Song - “¿Seguimos o No?,” Fernanda Díaz, Daniela García Rosso, Lupita Infante & Mauro Muñoz, songwriters (Lupita Infante)

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Morat

MAX/SET Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Best Pop/Rock Album - Ya Es Mañana, Morat (WINNER)

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Pepe Aguilar

MAX/SET Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Best Ranchero/Mariachi Album - Mi Suerte Es Ser Mexicano, Pepe Aguilar

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Pesado

MAX/SET Partnership Details:
Ford

2025 Nominations:

• Best Norteño Album - Frente A Frente, Pesado

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Rawayana

MAX/SET Partnership Details:
Motel 6

2025 Nominations:

• Best Latin Electronic Music Performance - “Veneka”, Rawayana Featuring Akapellah (WINNER)
• Best Tropical Song - “Venga Lo Que Venga,” Andy Clay, Fonseca & Alberto Montenegro, songwriters (Fonseca, Rawayana)

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Vicente García

MAX/SET Partnership Details:
Lexus

2025 Nominations:

• Album of the Year - Puñito De Yocahú, Vicente García; Eduardo Cabra & Vicente García, album producers; Eduardo Cabra, Vicente García & Harbey Marín, album recording engineers; Harold Wendell Sanders, album mixer; Vicente García, songwriter
• Best Contemporary Tropical Album - Puñito De Yocahú, Vicente García (WINNER)
• Best Singer-Songwriter Song - “Quisqueya”, Vicente García, songwriter (Vicente García)

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About MAX

MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.