3 min read
Want Your Music In A Commercial? Start Preparing.
This article outlines the best practices for artist managers and artists when preparing for brand partnerships.
Read More
5 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 4)
Rosemary Waldrip: October 24, 2016
This is the fourth (and final) part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While not required, we recommend reading...
3 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 3)
Rosemary Waldrip: October 17, 2016
This is the third part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While it’s not required, we recommend reading Parts One...
3 min read
What If A Co-Writer Licensed Your Song Without Your Approval?
If the recent rulings around Consent Decrees are left to stand, anyone with fractional ownership of a song can license it to advertisers and others....
1 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 2)
Rosemary Waldrip: October 07, 2016
This is the second part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” You can read Part 1 here.
2 min read
Marketing to “Millennials”? You’re Doing It Wrong (Part 1)
Rosemary Waldrip: September 30, 2016
Oh, boy! Another article to help marketers crack the code on Millennials. Is it filled with trends, and myths, and tricks (oh my)?
3 min read
SingFit Uses Music To Fight Alzheimer's
Rosemary Waldrip: September 12, 2016
Amidst all the talk of royalties and copyright infringement, it’s easy to forget that music is about more than business. At Music Audience Exchange...
1 min read
Merriam-Webster Says “SXSW” Doesn’t Exist, But I Think They’re Wrong
Rosemary Waldrip: September 02, 2016
Here in Dallas, it’s sunny outside but sometimes it still feels like we’re living in the shadows. Let me explain.
4 min read
Ed Sheeran Sued For Copyright. Could You Be Next?
This is the third article in an ongoing educational series on the MAX Blog. Read the second article, “Led Zeppelin Wasn’t Guilty Of Copyright...