1 min read
Rosemary Waldrip: September 19, 2017
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top music business school in the US, and Brown University. The former President of Rykodisc and one of the...
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2 min read
With new technologies constantly disrupting how the music business operates, the role of the artist manager has forever changed. Yet, many current...
3 min read
Rosemary Waldrip: August 14, 2017
Note: this article was originally published via Music Business Journal. Artists have traditionally commanded attention, serving as the primary...
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MAX: August 01, 2017
My Climb. My Music. Coors Light’s “My Climb. My Music.” campaign features a diverse group of breakthrough artists, including Latin hip-hop/electronic...
4 min read
Rosemary Waldrip: May 08, 2017
Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...
1 min read
MAX: May 01, 2017
My Climb. My Music. Coors Light’s “My Climb. My Music.” campaign features a diverse group of breakthrough artists, including Grammy award-nominated...
3 min read
Rosemary Waldrip: March 27, 2017
Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an evolved version of music advertising that we...
2 min read
Rosemary Waldrip: February 13, 2017
This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference.
