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How Fans Become Customers When An Artist Keeps Control

2 min read

No Sellouts: How Fans Become Customers When An Artist Keeps Control

Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop to the full firepower of a recording studio. And when they've created their masterpiece, they need...

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Mechanical Licenses Part One

4 min read

What Are Mechanical Licenses And Why Are They Valuable? (Part One)

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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Music Publishing

3 min read

Music Publishing: Why It’s Important To Understand And How It Works

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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Music Industry Education Series

1 min read

MAX Announces Music Industry Education Series with Co-Founder George Howard

George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...

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George Howard Quote

2 min read

Examining The Evolving Role Of An Artist Manager

With new technologies constantly disrupting how the music business operates, the role of the artist manager has forever changed. Yet, many current...

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The Rise of Curated Playlists

3 min read

The Rise of Curated Playlists

Note: this article was originally published via Music Business Journal. Artists have traditionally commanded attention, serving as the primary...

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1 min read

Carlton Zeus × Coors Light

My Climb. My Music. Coors Light’s “My Climb. My Music.” campaign features a diverse group of breakthrough artists, including Latin hip-hop/electronic...

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GH_MAX_Cheddar-01-1024x690

4 min read

MAX Co-Founder George Howard Sounds Off with Cheddar Media

Below is an excerpt of a live interview between Cheddar Media and MAX Co-Founder George Howard. This has been briefly edited and condensed to...

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1 min read

Los Rakas × Coors Light

My Climb. My Music. Coors Light’s “My Climb. My Music.” campaign features a diverse group of breakthrough artists, including Grammy award-nominated...

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