News & Resources

3 min read

Knox Hamilton Trades a Trip to Talk with MAX

Craig Rector:

During last month's "On The Record" series, I had the pleasure of talking with the four members of Knox Hamilton; Boots Copeland, Cobo Copeland, Drew...

3 min read

Why Music Helps Brands Strike a Chord with Fans

Rosemary Waldrip:

What if I could tell you the type of car someone is inclined to drive, if they drink soda or beer, if they enjoy being outdoors, or even what city...

MAX Artist of the Month: La Energía Norteña Joins My Climb. My Music.

Craig Rector:

La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...

2 min read

Building A Multicultural Marketing Strategy That Works

Craig Rector:

Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define...

4 min read

Brand Activations that Engage. Inspire. Impact.

Craig Rector:

We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are...

1 min read

Knox Hamilton: The Boots. The Talent. The Hair.

Craig Rector:

Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock,...

3 min read

Northern National Slows Down to Chat with MAX

Craig Rector:

We kicked off 2018 with a new music event series called "On the Record" — designed to highlight talented artists and the great music they make. For...

2 min read

Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

MAX:

Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers...