2 min read
Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to...
Read More
5 min read
Rosemary Waldrip: November 03, 2017
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their...
5 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
3 min read
Rosemary Waldrip: October 17, 2017
Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...
3 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
4 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
2 min read
Jarred Goldner: October 03, 2017
Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a laptop...
4 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
3 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
