2 min read
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will mark the most rapid acceleration yet in the convergence of these spaces.
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1 min read
MAX: January 17, 2018
Sigue Diferente Miami Music producer Robbie Rivera is partnering with Jack Daniel’s to talk about being original and staying true to yourself.
2 min read
MAX: December 01, 2017
My Climb. My Music. Coors Light’s “My Climb. My Music.” campaign features a diverse group of breakthrough artists, including Philly indie-pop...
2 min read
Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting...
5 min read
Rosemary Waldrip: November 03, 2017
It's kind of crazy to imagine why anyone would pay $300 to spend three straight days in 90 degree weather. What compels a person to stand on their...
5 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
3 min read
Rosemary Waldrip: October 17, 2017
Note: this article was originally published via MarketingDIVE. Marketers spend money on sports because collectively, football, baseball, basketball...
3 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
4 min read
George Howard, Co-Founder and Head of Music at MAX, is an associate professor of music business and management at Berklee College of Music, a top...
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