News & Resources

3 min read

Music Audience Exchange Powers Campaign with U.S. Cellular and Country Music Artist Lauren Alaina

MAX:

DALLAS - August 4, 2020 - Music Audience Exchange (MAX) and U.S. Cellular, recently announced a campaign with platinum-selling country music artist...

4 min read

MAX Tracks: Thinking Like a D2C Brand, Pt 3

MAX:

This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked...

5 min read

MAX Tracks: Thinking Like a D2C Brand, Part 2

On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of...

3 min read

MAX Tracks: Thinking Like a D2C Brand, Part 1

D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...

MAX Tracks: The Future of Livestreams

Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?

1 min read

VÉRITÉ × Acura

MAX:

Precision Crafted Performances Series The Precision Crafted Performances series from Acura supports musicians' independent spirit and passion for...

2 min read

Rascal Flatts × Ford

MAX:

Ford Music: Life is a Highway with Rascal Flatts Rascal Flatts is partnering with Ford for Ford Truck Month to celebrate 20 years as a group and...

1 min read

Zhavia Ward × Comcast - Xfinity

MAX:

Zhavia Ward partnered with Comcast – Xfinity to share how xFi helps her connect with fans.