2 min read
Building a Cult Brand, Ad Effectiveness, and Love ❤
Rosemary Waldrip: February 13, 2017
This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ANA Brand Masters Conference.
2 min read
Lincoln Strikes a Chord with Gary Clark Jr.
Jarred Goldner: February 13, 2017
Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the 59th Annual Grammy Awards, but that was expected....
8 min read
Super Bowl Commercials: 15 Great Uses Of Music
Rosemary Waldrip: February 06, 2017
Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee College of Music and Brown University, outlined how...
3 min read
How To Maximize The Value Of Music In A Commercial
Important Considerations for Brands and Agencies Looking To Integrate Music In Campaigns The right combination of brand messaging and music can lead...
2 min read
Brands + Music: Our Greatest Hits In 2016
Rosemary Waldrip: January 16, 2017
2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final look back on how the year brought so many great...
2 min read
Branding Your Band: Q&A with Northern National
If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with their musical talent alone. Some artists receive...
1 min read
Música Ford Artist Receives Grammy Nomination
La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination for their album Generación Maquinaria Est. 2006.
3 min read
Why OK Go's Video with Morton Salt Worked
Rosemary Waldrip: November 28, 2016
Just before Thanksgiving, OK Go released via Facebook their newest music video, a stunningly-intricate 4.2 second clip slowed down and synchronized...