News & Resources

MAX Artist of the Month: La Energía Norteña Joins My Climb. My Music.

Craig Rector:

La Energía Norteña, a high energy Regional Mexican band, has partnered with Coors Light as part of their "My Climb. My Music." campaign in North...

2 min read

Building A Multicultural Marketing Strategy That Works

Craig Rector:

Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define...

4 min read

Brand Activations that Engage. Inspire. Impact.

Craig Rector:

We were in Chicago last week for the ANA Brand Activation Conference. The conference showcased companies in a variety of industries who are...

1 min read

Knox Hamilton: The Boots. The Talent. The Hair.

Craig Rector:

Fresh off the release of their new single, 'Trade My Trips,' we’re excited to host Knox Hamilton, an indie dance rock band from Little Rock,...

3 min read

Northern National Slows Down to Chat with MAX

Craig Rector:

We kicked off 2018 with a new music event series called "On the Record" — designed to highlight talented artists and the great music they make. For...

2 min read

Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

MAX:

Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers...

MAX Artist of the Month: Ashliegh Lisset Joins Música Ford

Craig Rector:

Ashliegh Lisset, an inspiring young Latina artist making her way through the country music scene, has partnered with Ford to share her story. As a...

4 min read

Playola: Reckoning with ​Music's Newest Kingmaker

Rosemary Waldrip:

Our very own Jarred Goldner, Director of Artist Relations, participated in a panel discussion at SXSW in Austin, Texas this year titled, “Playola:...