2 min read
Rosemary Waldrip: May 18, 2015
As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing in front of a banner with my logo on it,” arrangement, but in a true partnership where both parties...
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2 min read
We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up...
3 min read
We have written in this column about marketing to Millennials, the role of artist content in savvy brands’ marketing efforts, the new world order of...
1 min read
Rosemary Waldrip: April 10, 2015
Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s...
1 min read
The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical...
3 min read
As marketers take aim at tapping the huge and growing millennial market, it seems that every brand on the planet has developed a content and social...
2 min read
A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green...
4 min read
From Advertising Age’s excellent series of articles to Gawker’s view that “ . . . the current young generation is being sold wholesale the idea that...
3 min read
With millennials poised to overtake Boomers as the nation’s largest living generation, the discussion around how to market to this demographic has...
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