News & Resources

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Casey Donahew × Ford

Your Texas Ford Dealers present Casey Donahew and the 2021 Ford F-150

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Futuristic × United States Marine Corps

USMC Music Presents: Futuristic The United States Marine Corps partnered with rapper Futuristic to share what it means to live a life of honor,...

6 min read
MAX Insights: Mitigating Risks in the Me-Conomy with Music
Throughout this series, we’ve talked a lot about change: change in technology, demographics, preferences, behaviors, social norms, power dynamics . ....

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Montéz de Durango × Ford

Tus Concesionarios Ford de Tejas presentan a Montéz De Durango y la Ford F-150 2021 Ford partnered with Chicago artists—and founders of the...

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Inner Wave × Ford

Your California Ford Dealers Present: Inner Wave and the 2021 Ford F-150 This partnership features California psychpop/synthwave band Inner Wave and...

3 min read
Risks in the Me-conomy
People want to be seen, heard, understood, reflected, and entertained, or else brands risk losing them altogether. Technology has given people the...

4 min read
From “D2C” to “D2ME”
The D2C business model has been around for centuries, but lately, D2C has been experiencing a serious glow up.

4 min read
The Age of Adaptability
In the second installment of this series, we talked about how all of the changes seemingly brought about by the pandemic are actually just an...