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1 min read

Futuristic × United States Marine Corps

USMC Music Presents: Futuristic The United States Marine Corps partnered with rapper Futuristic to share what it means to live a life of honor, courage, and commitment.

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Me-Conomy Pt 9 | Mitigating Risks in the Me-Conomy with Music

6 min read

MAX Insights: Mitigating Risks in the Me-Conomy with Music

Throughout this series, we’ve talked a lot about change: change in technology, demographics, preferences, behaviors, social norms, power dynamics . ....

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MAX Partnership | Montéz de Durango × Ford

1 min read

Montéz de Durango × Ford

Tus Concesionarios Ford de Tejas presentan a Montéz De Durango y la Ford F-150 2021 Ford partnered with Chicago artists—and founders of the...

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1 min read

Inner Wave × Ford

Your California Ford Dealers Present: Inner Wave and the 2021 Ford F-150 This partnership features California psychpop/synthwave band Inner Wave and...

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Me-Conomy Pt 8 - Risks In The Me-Conomy

3 min read

Risks in the Me-conomy

People want to be seen, heard, understood, reflected, and entertained, or else brands risk losing them altogether. Technology has given people the...

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4 min read

From “D2C” to “D2ME”

The D2C business model has been around for centuries, but lately, D2C has been experiencing a serious glow up.

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4 min read

The Age of Adaptability

In the second installment of this series, we talked about how all of the changes seemingly brought about by the pandemic are actually just an...

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5 min read

The Z Factor: Stats on Stats on Stats

The me-conomy exists because of the shift in power from brands to people across demographics and nowhere is this change more evident than in the...

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Queen Naija × Pepsi | Music Sponsorship | MAX Partnerships

1 min read

Queen Naija × Pepsi

Full of Detroit Soul Pepsi’s Full of Detroit Soul initiative features local Detroit artists, makers, and organizations and celebrates both the unique...

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